SODEJULES
Dirk van den broek
The cheapest supermarket in the Netherlands, that is Dirk! Without fuss and straight to the point, Dirk van den Broek wants to give his customers value for their money, also with promotions that you can really see in your wallet. Because you can count on Dirk!
Derde paasdag boodschap
X TOO GOOD TO GO
At Easter we like tasty and lots of food. The shelves are full of the tastiest cookies and chocolate eggs, but after Easter there is a lot left over. So much that we could add an Easter day to it. And that's a pity. That's why I came up with the Dirk easter campaign "The Third Easter Day Message" for Dirk.
Dirk combats food waste and spoils the customer one extra time with a bag full of Easter products for a small price, the proceeds of which are also donated to the voedselbank. In this way they strengthen their social role. We also want to make people more aware of food waste and encourage people to get creative in the kitchen with leftover food, also after a festive day like Easter.
In the Too Good Too Go app we advertise the third day of Easter message and on social media we use animations to inspire people to don't throw away their food, but to get creative with their Easter leftovers.
inhakers
For Dirk their social media accounts I also created inhakers by hopping on TikTok trends.